In every shitty coffee-serving establishment I’ve ever worked, we have proudly served Seattle’s Best Coffee. I find this name to be not only pathetically quaint, but also inherently incorrect. Seattle’s Best? Really? The most embarrassing part is that they could have chosen to be “The Best” coffee from a different city—in fact, ANY other city in the fucking world—and no one could argue with them. But 9 billion dollars a year say that actually, there’s another little café straight outta sleepless Seattle that might be better.
My suggestions for this company?
- Change their name to Seattle’s Other Coffee
- Drive half an hour south and become Tacoma’s Best Coffee
(Originally posted on Thursday, March 13, 2008)
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